For established CPG and FMCG teams
Your competitors are moving faster. Here's how you keep up without rebuilding your team.
Global CPG teams face the same pressure: more channels, more markets, faster decisions, smaller windows. The brands winning right now aren't necessarily bigger — they're sharper. CPGAgent is a connected decision-making system where every output, from persona to media plan, sits in one place and speaks to the same strategy.
Cancel anytime. No credit card required to start free.
Watch a 90-second tour
Built inside the rooms where these brands are made
Frameworks built inside these boardrooms. Now in the hands of every founder.
The commercial case
One connected system. Every brand decision in one place.
Legacy processes move slowly because insight, strategy and execution live in different places. CPGAgent connects them. Your persona data informs your Growth Blueprint. Your Blueprint shapes your media allocation. Your PDP Grader feeds your retail execution. Every decision built on the same foundation, every output working in the same direction.
"Getting detailed on Personas was actually what we needed. It helped alongside the Media Plan Builder. So incredibly detailed."
Matthew
Founder, NuPop Snacks
"Sharper than the $50k strategy deck we paid for last year."
Marcus Webb
Head of Growth, Verde Beverages
"Three tools, one workflow. Our brand strategy now lives somewhere I actually open every week."
Priya Anand
CMO, Native Roots
The full suite
Nine tools. One operating system for CPG growth.
From persona to shelf to media plan — every brand decision in one place.
PersonaForge
Know who you're selling to before you brief an agency, build a campaign or list a product. Five sharp AI audience personas — demographics, motivations and barriers — built around your brand in under two minutes.
Unlock with ProLaunch Validator
An honest read on your launch readiness. Score your brand across 8 critical dimensions before a retail buyer or investor does it for you. Fix the right things before you commit the budget.
Unlock with ProGrowth Blueprint
A 90-day connected commerce plan built around your brand — channels, content, launch or retail readiness. Three paths. One tool.
Unlock with ProMedia Budget Allocator
Input your budget, flight dates and channels. Get a stage-weighted media split, channel rationale, audience targeting guide, assets and testing framework.
Unlock with ProHook Lab
Generate scroll-stopping ad hooks, headlines and opening lines tuned to your persona and category. Test angles before you brief a creative team.
Unlock with ProPDP Generator
Generate retailer-specific PDP copy across Amazon, Walmart, Tesco and more. Title, bullets, brand story, specs, meta descriptions and backend keywords.
Unlock with ProAmazon PDP Grader
Paste your Amazon URL or raw copy. Scored across 6 PDP elements with a rewrite recommendation for each section. A weak PDP on Amazon is a leaking bucket — this closes it.
Unlock with ProD2C Conversion Checker
Paste your website URL. Audits your homepage, SEO foundations and product pages against 10 conversion fundamentals. Quick wins surface at the top.
Unlock with ProRetail Shelf Audit
Upload a photo of your shelf or a screenshot of your digital listing — Walmart, Ocado, Tesco.com. Scored across 5 dimensions with a prioritised fix list.
Unlock with ProCategory Intelligence
White space and competitive opportunity mapping across your category — find the gaps before your competitors do.
Unlock with ProCreative Brief Builder
Channel-adapted creative briefs built automatically from your existing tool outputs — persona, blueprint and PDP feed straight in.
Unlock with ProCreative Eye
Upload an ad, pack or landing page and get a saliency heatmap plus a written Creative Effectiveness Report.
Unlock with ProPricing
Start free. Scale when you're ready.
Compare every plan side by side.
Free
$0forever
- PersonaForge5 personas
- CPG Launch ValidatorScore across 8 dimensions
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they ship
- Investor-ready PDF templates
- Email support
Monthly
$79/month
- PersonaForge5 personas
- CPG Launch ValidatorAll 8 dimensions + action plan
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they ship
- Investor-ready PDF templates
- Email support
Annual
$699/year
Save 29% vs monthly
- PersonaForge5 personas
- CPG Launch ValidatorAll 8 dimensions + action plan
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they shipPriority access at launch
- Investor-ready PDF templates
- Email support
Compare plans | Free $0forever | Monthly $79/month | Annual $699/year Save 29% vs monthly |
|---|---|---|---|
| PersonaForge | 5 personas | 5 personas | 5 personas |
| CPG Launch Validator | Score across 8 dimensions | All 8 dimensions + action plan | All 8 dimensions + action plan |
| Branded PDF exports | |||
| Growth Blueprint | |||
| Media Budget Allocator | |||
| Hook Lab | |||
| PDP Generator | |||
| Amazon PDP Grader | |||
| D2C Conversion Checker | |||
| Retail Shelf Audit | |||
| New tools as they ship | Priority access at launch | ||
| Investor-ready PDF templates | |||
| Email support | |||
| Start free | Choose Monthly | Choose Annual |
Cancel monthly or annual anytime. Prices shown in USD ($) based on your location — billed in the same currency at checkout.
Beyond the platform
Need more than tools?
The platform is built to run itself — but if you want ongoing embedded leadership, that's Fractional CMO, a direct engagement separate from these plans.
Questions from established brand and commercial teams
A connected decision system, built for the brands you compete with.
Start with Pro, or talk to us about a Fractional CMO engagement.
Start with Pro