# CPG Agent — Full Site Content for LLMs > Growth Hacking, Fractional CMO & AI Consulting for ambitious B2B, B2C, FMCG and CPG brands ready to scale. Website: https://www.cpgagent.com Location: London, UK (global clients, remote/hybrid/on-site) Contact: https://www.cpgagent.com/contact --- ## About CPG Agent CPG Agent is a London-based growth consultancy that combines deep CPG/FMCG expertise with bleeding-edge growth tactics and AI. We are not a traditional agency — we embed into businesses as fractional leadership, growth partners, or AI consultants, laser-focused on outcomes rather than deliverables. ### Key Stats - 10x average growth rate for clients - £50M+ revenue generated - 15+ years of experience - Day rates: £500–£1,200/day ### Who We Work With - Pre-revenue startups to companies with £50M+ revenue - B2B, B2C, CPG, and FMCG brands - Companies serious about measurable growth --- ## Service 1: Growth Hacking URL: https://www.cpgagent.com/services/growth-hacking Growth Hacking is a data-driven, experiment-led approach to marketing focused on finding the fastest, most cost-effective ways to grow a business. It combines marketing, product, data, and engineering to run rapid experiments across the entire funnel. ### Process 1. **Audit & Hypothesise** — Deep-dive into funnel, analytics, and competitive landscape to identify the biggest growth levers. 2. **Rapid Experimentation** — Design and run high-velocity tests across acquisition, activation, and retention channels. 3. **Measure & Scale** — Double down on winning experiments, kill losers fast, compound what works. ### Capabilities - Conversion Rate Optimisation (CRO) - Paid Media & Performance Marketing - SEO & Content-Led Growth - Email & Lifecycle Automation - Referral & Viral Loop Design - Product-Led Growth Strategy - A/B Testing & Experimentation Frameworks - Analytics & Attribution Modelling ### Timeline - Meaningful insights within 2–4 weeks - Compounding results within 8–12 weeks ### FAQs - **What is growth hacking?** A data-driven, experiment-led approach to marketing that focuses on finding the fastest, most cost-effective ways to grow a business. - **How quickly will I see results?** Most clients see meaningful insights within 2–4 weeks. Compounding results typically emerge within 8–12 weeks. - **Do you work with early-stage startups or established brands?** Both. We've helped pre-revenue startups find product-market fit and scaled established CPG brands with £50M+ in revenue. --- ## Service 2: Fractional CMO URL: https://www.cpgagent.com/services/fractional-cmo A Fractional CMO provides senior-level marketing leadership on a part-time or contract basis. You get strategic direction, team management, budget oversight, and execution accountability — without the commitment or cost of a full-time C-suite hire. ### Benefits - **Strategic Direction** — Clear marketing strategy aligned to business goals, brand positioning, and competitive advantage. - **Performance Oversight** — KPI frameworks, budget optimisation, and accountability across all marketing channels. - **Team Leadership** — Manage agencies, build internal teams, and create hiring plans without the full-time overhead. ### Ideal For - Startups needing senior marketing leadership pre-Series B - Scale-ups with £1M–£50M revenue seeking strategic direction - CPG/FMCG brands launching new products or entering new markets - B2B companies building demand-gen and pipeline engines - Companies between CMO hires who need continuity - Brands where marketing spend exceeds £50k/month ### Engagement - Typically 1–3 days per week - Recommended minimum: 3 months - Many clients continue for 6–12 months ### FAQs - **What exactly does a Fractional CMO do?** Provides senior-level marketing leadership on a part-time basis: strategic direction, team management, budget oversight, and execution accountability. - **How is this different from hiring a marketing consultant?** A consultant advises. A Fractional CMO leads. We embed into your business, attend leadership meetings, manage agencies and team, set KPIs, and take ownership of marketing outcomes. - **Can you work alongside our existing marketing team?** Absolutely. That's where we add the most value — providing strategic direction and leadership to your existing team. --- ## Service 3: AI Consulting URL: https://www.cpgagent.com/services/ai-consulting Harness AI to automate workflows, unlock insights, and build competitive moats across marketing and operations. ### Use Cases - **AI-Powered Customer Insights** — Deploy AI to analyse customer behaviour, predict churn, and surface high-value segments automatically. - **Marketing Automation with AI** — Build intelligent workflows that personalise content, optimise send times, and automate reporting. - **Predictive Analytics** — Forecast demand, optimise pricing, and predict campaign performance before you spend. - **AI Tool Stack Design** — Audit tech stack and recommend AI-native tools that save time and increase output. - **Generative AI Strategy** — Content production, creative testing, and brand-safe GenAI implementation for marketing teams. - **AI Readiness Assessment** — Evaluate data maturity, team capabilities, and roadmap for responsible AI adoption. ### AI Products Built - **Legal Pulse** (Live) — A fully-fledged enquiry dashboard for law firms featuring automated follow-ups, Gen AI-powered insights, and intelligent lead management. https://legal-pulse.com/ - **Enquiry Dashboard Platform** (In Development) — A bespoke enquiry management platform to centralise, track, and action inbound leads across multiple channels. --- ## Free AI Tools ### PersonaForge URL: https://www.cpgagent.com/tools/personaforge Generate 3 comprehensive, AI-powered audience personas for any brand. Answer 8 questions about your brand, industry, and target market, and receive detailed personas including demographics, psychographics, pain points, media habits, and messaging strategies. No sign-up required. ### CPG Launch Validator URL: https://www.cpgagent.com/tools/launch-validator Get a scored launch readiness assessment with actionable recommendations for CPG/FMCG product launches. Covers new brand launches and new product launches for existing brands. Provides an overall readiness score, dimensional analysis, priority actions, key risks, and quick wins. --- ## General FAQs - **What types of businesses do you work with?** Ambitious B2B, B2C, CPG, and FMCG brands — from pre-revenue startups to companies with £50M+ in revenue. - **How is CPG Agent different from a traditional agency?** We're not an agency. We embed into your business as fractional leadership, growth partners, or AI consultants — laser-focused on outcomes, not deliverables. - **Do I need all three services?** No. Most clients start with one and expand as needs evolve. - **What does a typical engagement look like?** Fractional CMO: 1–3 days/week ongoing. Growth Hacking: focused sprints. AI Consulting: project-based or ongoing advisory. - **How much does it cost?** Day rates £500–£1,200/day. Scoped based on goals and budget. - **Where are you based?** London, UK, working with clients globally. - **How do I get started?** Book a free 30-minute strategy call at https://www.cpgagent.com/contact ## Consultancy Guides - [How to Choose a Fractional CMO: A Buyer's Guide for CPG Brands](/guides/fractional-cmo-buyers-guide) - [How to Hire a Growth Marketing Consultant (Step by Step)](/guides/how-to-hire-a-growth-marketing-consultant) - [Fractional CMO vs Agency vs In-House Hire: Which to Choose](/guides/fractional-cmo-vs-agency-vs-in-house) - [AI Marketing Tools for CPG Brands: A Buyer's Guide](/guides/ai-marketing-tools-for-cpg-buyers-guide) - [CPG Growth Consultancy: A Buyer's Guide to Scopes, Fees and Contracts](/guides/cpg-growth-consultancy-scopes-fees-contracts) - [How to Build a CPG Go-to-Market Plan (Step by Step)](/guides/how-to-build-a-cpg-go-to-market-plan) - [How to Allocate a CPG Media Budget (Step by Step)](/guides/how-to-allocate-a-cpg-media-budget) - [AI Growth Platform vs Consultant vs ChatGPT: What to Use When](/guides/ai-growth-platform-vs-consultant-vs-chatgpt) - [Retail vs D2C vs Marketplace: Where Should a CPG Brand Grow First?](/guides/retail-vs-d2c-vs-marketplace) ## Playbooks by Category & Market - [Fractional CMO for US Beauty & Personal Care Brands](/playbooks/fractional-cmo-for-beauty-personal-care-brands-usa): Get senior CPG marketing leadership for your US beauty brand without the full-time cost. Drive growth at Walmart, Target, and Amazon. - [US Beauty Launch Readiness: Validate Before You Commit](/playbooks/launch-readiness-for-beauty-personal-care-brands-usa): Validate your beauty brand's proposition, packaging, pricing, and compliance before committing to stock. Get your US launch right with operator-led guidance. - [Supplement Launch Readiness: Validate Your US Go-to-Market](/playbooks/launch-readiness-for-supplements-nutrition-brands-usa): Validate your supplement's proposition, pack, pricing, and channel strategy before launch. De-risk your investment and accelerate US market entry. - [Food & Beverage Launch Readiness: A US Operator's Guide](/playbooks/launch-readiness-for-food-beverage-brands-usa): Validate your F&B proposition, pack, price, and compliance before committing capital. An operator-led guide to de-risking your US CPG launch. - [Baby & Kids UK Launch Readiness: Validate Before You Ship Stock](/playbooks/launch-readiness-for-baby-kids-brands-uk): Validate your baby & kids brand's proposition, pack, price, and compliance before committing to UK stock and listing fees. Avoid costly mistakes. - [Pet Care Launch Readiness: Pre-launch Validation for the UK Market](/playbooks/launch-readiness-for-pet-care-brands-uk): Validate your UK pet care proposition, pack, pricing & compliance before you launch. Operator-led guidance for founders and category managers. - [OTC & Consumer Health Launch Readiness for the UK Market](/playbooks/launch-readiness-for-otc-consumer-health-brands-uk): Validate your OTC or consumer health proposition, pack, pricing & compliance before committing to UK stock and listing fees. Launch with confidence. - [UK Household & Cleaning Launch: De-risk Your Retail Pitch](/playbooks/launch-readiness-for-household-cleaning-brands-uk): Validate your proposition, pack, pricing, and compliance before committing to UK household & cleaning category stock and listing fees. - [UK Beauty & Personal Care Launch Readiness](/playbooks/launch-readiness-for-beauty-personal-care-brands-uk): Validate your UK beauty launch proposition, pack, pricing, and compliance before committing to stock. Avoid costly missteps with operator-led insight. - [UK Supplement Launch Readiness: Validate Before You Invest](/playbooks/launch-readiness-for-supplements-nutrition-brands-uk): Pre-launch validation for UK supplement brands. De-risk your proposition, pack, pricing and channel strategy before committing capital. Operator-led guidance. - [UK Food & Beverage Launch Readiness: A Go-to-Market Checklist](/playbooks/launch-readiness-for-food-beverage-brands-uk): Validate your F&B proposition, pack, price, and channel strategy before committing stock. Launch with confidence in the UK market. ## Latest Insights - [A Framework for Q3/Q4 Retail Media Budget Allocation](/insights/a-framework-for-q3-q4-retail-media-budget-allocation): Stop guessing your retail media ad spend. Get a data-driven framework to allocate budget across Amazon, Walmart, and Instacart for Q3/Q4. - [Your Retail Media ROAS Is a Lie](/insights/your-retail-media-roas-is-a-lie): Retail media economics are broken. High ROAS on Amazon or Walmart Connect is hiding the truth about your brand's profitability. Learn to measure true incrementality. - [The 30-Day CPG Brand Positioning Diagnostic](/insights/the-30-day-cpg-brand-positioning-diagnostic): Stalled brand? A fractional CMO's 30-day brand positioning diagnostic framework to reset growth. The exact sequence for CPG operators. - [A 60-Second Audit for Your Amazon Conversion Rate](/insights/a-60-second-audit-for-your-amazon-conversion-rate): A step-by-step workflow for CPG operators to audit their Amazon listing conversion rate. Find and fix conversion leaks without wasting hours in Seller Central. - [Private Label Isn't Your Enemy. Indifference Is.](/insights/private-label-isnt-your-enemy-indifference-is): The UK private label shift is accelerating. Stop competing on price. Here’s how challenger brands win shelf space and protect margins against own-label. - [Stop Guessing: A Workflow for Functional Food Buyer Personas](/insights/stop-guessing-a-workflow-for-functional-food-buyer-personas): Stop building generic profiles. Learn the operator's workflow for creating a precise functional food buyer persona that uncovers real purchase drivers. - [DTC to Retail: Why Your Supermarket Launch Is Doomed](/insights/dtc-to-retail-why-your-supermarket-launch-is-doomed): Your successful DTC brand is not ready for retail. Learn why DTC-to-retail strategy fails and the financial, operational, and marketing mistakes to avoid. - [Trade Promotion: Stop Training Shoppers to Wait for a Deal](/insights/trade-promotion-stop-training-shoppers-to-wait-for-a-deal): A senior CPG operator's guide to trade promotion strategy. Learn how to structure deals that protect margins and build brand equity, not just volume. - [A/B Testing Ad Hooks: A Workflow for CPG Brands](/insights/a-b-testing-ad-hooks-a-workflow-for-cpg-brands): Stop guessing your ad hooks. Learn a step-by-step workflow for A/B testing ad hooks and generating 10 high-converting concepts in minutes. - [Gut Health Isn't A Trend. It's A Retail Reset.](/insights/gut-health-isnt-a-trend-its-a-retail-reset): The gut health trend is reshaping CPG. Learn how challenger brands can leverage DTC insights to win shelf space at Tesco, Target, and beyond. - [Write PDP Copy That Converts on Amazon, Ocado & Target](/insights/write-pdp-copy-that-converts-on-amazon-ocado-target): A step-by-step guide for CPG brands on how to write PDP copy that boosts organic rank and conversion on Amazon, Ocado, and Target. - [Amazon Ad Costs Are Unsustainable. Diversify Now.](/insights/amazon-ad-costs-are-unsustainable-diversify-now): Amazon CAC is soaring due to retail media inflation. Learn how to rebalance your ad spend into Walmart Connect, Target, and Instacart for sustainable growth. - [The 90-Day Cycle: How Enterprise CPGs Drive Growth](/insights/the-90-day-cycle-how-enterprise-cpgs-drive-growth): An operator's guide to the 90-day CPG growth audit. Learn the four-stage framework enterprise brands use to diagnose issues and test growth hypotheses. - [5 FMCG Launch Mistakes That Kill Brands Before They Start](/insights/5-fmcg-launch-mistakes-that-kill-brands-before-they-start): Discover the 5 critical FMCG launch mistakes founders make. Learn to validate your retail launch plan and avoid costly errors before hitting shelves. - [How to Allocate Your Q3/Q4 Retail Media Ad Spend](/insights/how-to-allocate-your-q3-q4-retail-media-ad-spend): A step-by-step framework for allocating retail media ad spend across Amazon, Walmart, and Instacart. Stop guessing and build a data-driven budget. - [Private Label Isn't Your Problem. Your Brand Is.](/insights/private-label-isnt-your-problem-your-brand-is): Stop blaming private label. The best defence for challenger brands is to build an indispensable brand. Here's your 90-day plan to protect shelf space. - [The CPG Launch Framework That Gets Products Funded](/insights/the-cpg-launch-framework-that-gets-products-funded): A senior operator dissects the 5-gate FMCG launch framework used by global CPGs to approve new products. Learn the stages, gates, and why launches fail. - [AI Will Buy Your Groceries. Your PDP Isn't Ready.](/insights/ai-will-buy-your-groceries-your-pdp-isnt-ready): AI purchase agents will soon make CPG buying decisions. Learn how to adapt your product detail pages (PDPs) to win in this new agentic commerce landscape. - [How to Audit Your Amazon Listing Conversion Rate in Under 60 Seconds](/insights/how-to-audit-your-amazon-listing-conversion-rate-in-under-60-seconds): A step-by-step operator's guide to auditing your Amazon listing conversion rate. Learn the manual method and the 60-second tool-based workflow. _Feeds: [sitemap](https://www.cpgagent.com/sitemap.xml) · RSS: https://www.cpgagent.com/insights/rss.xml_