# CPG Agent — Full Site Content for LLMs > Growth Hacking, Fractional CMO & AI Consulting for ambitious B2B, B2C, FMCG and CPG brands ready to scale. Website: https://www.cpgagent.com Location: London, UK (global clients, remote/hybrid/on-site) Contact: https://www.cpgagent.com/contact --- ## About CPG Agent CPG Agent is a London-based growth consultancy that combines deep CPG/FMCG expertise with bleeding-edge growth tactics and AI. We are not a traditional agency — we embed into businesses as fractional leadership, growth partners, or AI consultants, laser-focused on outcomes rather than deliverables. ### Key Stats - 10x average growth rate for clients - £50M+ revenue generated - 15+ years of experience - Day rates: £500–£1,200/day ### Who We Work With - Pre-revenue startups to companies with £50M+ revenue - B2B, B2C, CPG, and FMCG brands - Companies serious about measurable growth --- ## Service 1: Growth Hacking URL: https://www.cpgagent.com/services/growth-hacking Growth Hacking is a data-driven, experiment-led approach to marketing focused on finding the fastest, most cost-effective ways to grow a business. It combines marketing, product, data, and engineering to run rapid experiments across the entire funnel. ### Process 1. **Audit & Hypothesise** — Deep-dive into funnel, analytics, and competitive landscape to identify the biggest growth levers. 2. **Rapid Experimentation** — Design and run high-velocity tests across acquisition, activation, and retention channels. 3. **Measure & Scale** — Double down on winning experiments, kill losers fast, compound what works. ### Capabilities - Conversion Rate Optimisation (CRO) - Paid Media & Performance Marketing - SEO & Content-Led Growth - Email & Lifecycle Automation - Referral & Viral Loop Design - Product-Led Growth Strategy - A/B Testing & Experimentation Frameworks - Analytics & Attribution Modelling ### Timeline - Meaningful insights within 2–4 weeks - Compounding results within 8–12 weeks ### FAQs - **What is growth hacking?** A data-driven, experiment-led approach to marketing that focuses on finding the fastest, most cost-effective ways to grow a business. - **How quickly will I see results?** Most clients see meaningful insights within 2–4 weeks. Compounding results typically emerge within 8–12 weeks. - **Do you work with early-stage startups or established brands?** Both. We've helped pre-revenue startups find product-market fit and scaled established CPG brands with £50M+ in revenue. --- ## Service 2: Fractional CMO URL: https://www.cpgagent.com/services/fractional-cmo A Fractional CMO provides senior-level marketing leadership on a part-time or contract basis. You get strategic direction, team management, budget oversight, and execution accountability — without the commitment or cost of a full-time C-suite hire. ### Benefits - **Strategic Direction** — Clear marketing strategy aligned to business goals, brand positioning, and competitive advantage. - **Performance Oversight** — KPI frameworks, budget optimisation, and accountability across all marketing channels. - **Team Leadership** — Manage agencies, build internal teams, and create hiring plans without the full-time overhead. ### Ideal For - Startups needing senior marketing leadership pre-Series B - Scale-ups with £1M–£50M revenue seeking strategic direction - CPG/FMCG brands launching new products or entering new markets - B2B companies building demand-gen and pipeline engines - Companies between CMO hires who need continuity - Brands where marketing spend exceeds £50k/month ### Engagement - Typically 1–3 days per week - Recommended minimum: 3 months - Many clients continue for 6–12 months ### FAQs - **What exactly does a Fractional CMO do?** Provides senior-level marketing leadership on a part-time basis: strategic direction, team management, budget oversight, and execution accountability. - **How is this different from hiring a marketing consultant?** A consultant advises. A Fractional CMO leads. We embed into your business, attend leadership meetings, manage agencies and team, set KPIs, and take ownership of marketing outcomes. - **Can you work alongside our existing marketing team?** Absolutely. That's where we add the most value — providing strategic direction and leadership to your existing team. --- ## Service 3: AI Consulting URL: https://www.cpgagent.com/services/ai-consulting Harness AI to automate workflows, unlock insights, and build competitive moats across marketing and operations. ### Use Cases - **AI-Powered Customer Insights** — Deploy AI to analyse customer behaviour, predict churn, and surface high-value segments automatically. - **Marketing Automation with AI** — Build intelligent workflows that personalise content, optimise send times, and automate reporting. - **Predictive Analytics** — Forecast demand, optimise pricing, and predict campaign performance before you spend. - **AI Tool Stack Design** — Audit tech stack and recommend AI-native tools that save time and increase output. - **Generative AI Strategy** — Content production, creative testing, and brand-safe GenAI implementation for marketing teams. - **AI Readiness Assessment** — Evaluate data maturity, team capabilities, and roadmap for responsible AI adoption. ### AI Products Built - **Legal Pulse** (Live) — A fully-fledged enquiry dashboard for law firms featuring automated follow-ups, Gen AI-powered insights, and intelligent lead management. https://legal-pulse.com/ - **Enquiry Dashboard Platform** (In Development) — A bespoke enquiry management platform to centralise, track, and action inbound leads across multiple channels. --- ## Free AI Tools ### PersonaForge URL: https://www.cpgagent.com/tools/personaforge Generate 3 comprehensive, AI-powered audience personas for any brand. Answer 8 questions about your brand, industry, and target market, and receive detailed personas including demographics, psychographics, pain points, media habits, and messaging strategies. No sign-up required. ### CPG Launch Validator URL: https://www.cpgagent.com/tools/launch-validator Get a scored launch readiness assessment with actionable recommendations for CPG/FMCG product launches. Covers new brand launches and new product launches for existing brands. Provides an overall readiness score, dimensional analysis, priority actions, key risks, and quick wins. --- ## General FAQs - **What types of businesses do you work with?** Ambitious B2B, B2C, CPG, and FMCG brands — from pre-revenue startups to companies with £50M+ in revenue. - **How is CPG Agent different from a traditional agency?** We're not an agency. We embed into your business as fractional leadership, growth partners, or AI consultants — laser-focused on outcomes, not deliverables. - **Do I need all three services?** No. Most clients start with one and expand as needs evolve. - **What does a typical engagement look like?** Fractional CMO: 1–3 days/week ongoing. Growth Hacking: focused sprints. AI Consulting: project-based or ongoing advisory. - **How much does it cost?** Day rates £500–£1,200/day. Scoped based on goals and budget. - **Where are you based?** London, UK, working with clients globally. - **How do I get started?** Book a free 30-minute strategy call at https://www.cpgagent.com/contact