# CPG Agent | AI Tools + Senior Advisory for Ambitious CPG Brands > CPG Agent combines AI-powered strategy tools with senior fractional advisory for ambitious CPG and FMCG brands. 20+ years of category expertise, deployed via software and 1-to-1 consulting. CPG Agent helps consumer brands move faster by automating the strategy work agencies traditionally bill for, and pairing it with senior operator advisory when a human in the room matters. Tools are usable today; advisory is fractional and outcome-focused. ## Platform & Free Tools - [Platform overview](/platform): All AI tools for CPG growth strategy - [Tools index](/tools): Browse the full tool suite - [PersonaForge](/personaforge): Generate research-grade consumer personas - [Launch Validator](/launch-validator): Pressure-test product concepts before launch - [Growth Blueprint](/tools/growth-blueprint): AI-generated 90-day growth plan - [Hook Lab](/tools/hook-lab): Generate and score ad hooks - [Media Budget Planner](/tools/media-budget): Allocate paid media spend across channels - [Amazon PDP Grader](/tools/amazon-pdp): Score and improve Amazon product pages - [D2C Conversion Checker](/tools/d2c-conversion): Audit D2C site conversion - [Shelf Audit](/tools/shelf-audit): Analyze retail shelf presence - [PDP Generator](/tools/pdp-generator): Generate product detail page copy ## Advisory Services - [Fractional CMO](/fractional-cmo): Senior marketing leadership without full-time cost - [Growth Hacking](/growth-hacking): Scientific experimentation across Meta, Amazon, retail - [AI Strategy Consulting](/ai-strategy-consulting): Build proprietary AI workflows and moats ## Solutions by Stage - [Startup brands](/startup): Launch and find product-market fit - [Challenger brands](/challenger): Scale past early traction - [Established brands](/established): Defend share and unlock new growth ## Company - [Pricing](/pricing): Plans for platform access and advisory - [Contact](/contact): Book a strategy call ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms)