Free for CPG founders and marketers
Boardroom Intelligence. Startup Velocity.
Stop wasting months on agency retainers. Use the exact frameworks that built Johnnie Walker and Unilever to validate your strategy and de-risk your launch in under 50 seconds.
No credit card required. Frameworks built inside the world's biggest CPG boardrooms.
Watch a 90-second tour
Built inside the rooms where these brands are made
Frameworks built inside these boardrooms. Now in the hands of every founder.
You shouldn't need a $1M research budget to win.
The Reality: 9 in 10 CPG brands fail because they spend the budget before they test the strategy. The Founder's Edge: Built in the rooms where Diageo and Unilever make their biggest bets. The Mission: CPGAgent puts the same frameworks used by Diageo and Unilever into your hands before you sign a manufacturing contract or walk into an investor meeting.
Faster than an agency. Sharper than a $50k strategy deck.
Run them before you finalise your packaging, sign a manufacturing contract or walk into an investor meeting.
PersonaForge
Know who you're selling to before you brief an agency, build a campaign or list a product. One sharp AI persona built around your brand in under two minutes.
Free
- Demographics & psychographics
- Top buying motivations across 5 personas
- Core messaging angles
CPG Launch Validator
An honest read on your launch readiness. Score your brand across 8 critical dimensions before a retail buyer or investor does it for you.
Free
- Headline launch readiness score
- Top 8 risks flagged
- Quick-win recommendations
"Getting detailed on Personas was actually what we needed. It helped alongside the Media Plan Builder. So incredibly detailed."
Matthew
Founder, NuPop Snacks
"Sharper than the $50k strategy deck we paid for last year."
Marcus Webb
Head of Growth, Verde Beverages
"Three tools, one workflow. Our brand strategy now lives somewhere I actually open every week."
Priya Anand
CMO, Native Roots
The full suite
Seven more tools. Nine in total. Unlock everything with Pro.
Each one saves you the cost of a consultant, an agency brief or a strategy session. All included in a single Pro subscription.
PersonaForge
Know who you're selling to before you brief an agency, build a campaign or list a product. Five sharp AI audience personas — demographics, motivations and barriers — built around your brand in under two minutes.
Unlock with ProLaunch Validator
An honest read on your launch readiness. Score your brand across 8 critical dimensions before a retail buyer or investor does it for you. Fix the right things before you commit the budget.
Unlock with ProGrowth Blueprint
A 90-day connected commerce plan built around your brand — channels, content, launch or retail readiness. Three paths. One tool.
Unlock with ProMedia Budget Allocator
Input your budget, flight dates and channels. Get a stage-weighted media split, channel rationale, audience targeting guide, assets and testing framework.
Unlock with ProHook Lab
Generate scroll-stopping ad hooks, headlines and opening lines tuned to your persona and category. Test angles before you brief a creative team.
Unlock with ProPDP Generator
Generate retailer-specific PDP copy across Amazon, Walmart, Tesco and more. Title, bullets, brand story, specs, meta descriptions and backend keywords.
Unlock with ProAmazon PDP Grader
Paste your Amazon URL or raw copy. Scored across 6 PDP elements with a rewrite recommendation for each section. A weak PDP on Amazon is a leaking bucket — this closes it.
Unlock with ProD2C Conversion Checker
Paste your website URL. Audits your homepage, SEO foundations and product pages against 10 conversion fundamentals. Quick wins surface at the top.
Unlock with ProRetail Shelf Audit
Upload a photo of your shelf or a screenshot of your digital listing — Walmart, Ocado, Tesco.com. Scored across 5 dimensions with a prioritised fix list.
Unlock with ProCategory Intelligence
White space and competitive opportunity mapping across your category — find the gaps before your competitors do.
Unlock with ProCreative Brief Builder
Channel-adapted creative briefs built automatically from your existing tool outputs — persona, blueprint and PDP feed straight in.
Unlock with ProCreative Eye
Upload an ad, pack or landing page and get a saliency heatmap plus a written Creative Effectiveness Report.
Unlock with ProPricing
Start free. Scale when you're ready.
Compare every plan side by side.
Free
$0forever
- PersonaForge5 personas
- CPG Launch ValidatorScore across 8 dimensions
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they ship
- Investor-ready PDF templates
- Email support
Monthly
$79/month
- PersonaForge5 personas
- CPG Launch ValidatorAll 8 dimensions + action plan
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they ship
- Investor-ready PDF templates
- Email support
Annual
$699/year
Save 29% vs monthly
- PersonaForge5 personas
- CPG Launch ValidatorAll 8 dimensions + action plan
- Branded PDF exports
- Growth Blueprint
- Media Budget Allocator
- Hook Lab
- PDP Generator
- Amazon PDP Grader
- D2C Conversion Checker
- Retail Shelf Audit
- New tools as they shipPriority access at launch
- Investor-ready PDF templates
- Email support
Compare plans | Free $0forever | Monthly $79/month | Annual $699/year Save 29% vs monthly |
|---|---|---|---|
| PersonaForge | 5 personas | 5 personas | 5 personas |
| CPG Launch Validator | Score across 8 dimensions | All 8 dimensions + action plan | All 8 dimensions + action plan |
| Branded PDF exports | |||
| Growth Blueprint | |||
| Media Budget Allocator | |||
| Hook Lab | |||
| PDP Generator | |||
| Amazon PDP Grader | |||
| D2C Conversion Checker | |||
| Retail Shelf Audit | |||
| New tools as they ship | Priority access at launch | ||
| Investor-ready PDF templates | |||
| Email support | |||
| Start free | Choose Monthly | Choose Annual |
Cancel monthly or annual anytime. Prices shown in USD ($) based on your location — billed in the same currency at checkout.
Beyond the platform
Need more than tools?
The platform is built to run itself — but if you want ongoing embedded leadership, that's Fractional CMO, a direct engagement separate from these plans.
Questions founders ask before signing up
Start Free. Scale When You're Ready.
Free tools. Real insight. No agency retainer. Pro when you're ready to protect your launch.
Get my launch readiness score