CPG AGENT

Scale Smarter with a Fractional Growth Hacker & CMO

I help B2C and D2C brands unlock faster, more profitable growth through strategy, digital execution, and AI-driven performance - without the cost of a full-time team.
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Big-Brand Thinking. Challenger-Brand Speed.

I’ve led digital commerce and marketing growth for some of the world’s most iconic brands - Diageo, Unilever, Guinness, Johnnie Walker, and more.
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Now, I help ambitious small and mid-sized consumer brands apply the same playbooks —without the overhead.
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How I Help Brands Grow

Fractional Growth Hacker
Growth strategy + performance execution to drive CAC down and revenue up.
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Fractional CMO
Leadership-level marketing, data-led strategy, and scalable systems.
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AI Growth Tools
PersonaForge and ShelfBooster - free tools to build your audience and optimise product pages.
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Why Brands Choose CPG Agent

When you hire me, you get board-level strategy, hands-on execution, and access to AI-driven frameworks that make your growth predictable and scalable.
ROI Obsessed
Every action ties back to revenue and margin impact.
Fast to Impact
I move at startup speed, without corporate drag.
AI-Powered
Insight-driven decisions, not guesswork.
Zero Overhead
No NI, pensions, or recruitment - just outcomes.

Simple, Outcome-Focused Engagements

Discovery
Free consultation to identify opportunities
Diagnostic & 90-Day Plan
Deep-dive audit and roadmap
Execution & Optimisation
Weekly action and analysis
Scale or Systemise
Embed the framework or expand it

What I can Do

Digital Marketing & Mix
From high-level strategy to detailed channel audits & execution.
Marketing Strategy
Looking at your business holistically & creating a sharp plan for growth
Positioning & Messaging
Ensuring you have a simple, distinctive edge that resonates with consumers
Measurement & Research
Simple, actionable insights that fuel growth. From Brand Research to Media Measurement
Book a Free 15 min Discovery Call

Leverage My Free AI Tools

PersonaForge
Build detailed audience personas for your brand in seconds.
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ShelfBooster
Optimise your product pages for SEO and conversion.
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Join CPG Insider —
My Bi-Weekly Newsletter

Steal my playbooks, templates, and frameworks that help CPG and D2C brands grow smarter. 5-minute reads. No fluff. Just results.
CPG AGENT

Common Questions

Everything you need to know about the services & product.
What industries do you work with?
Primarily consumer brands - from food and beverage to health, beauty, and premium services.
What’s your minimum term?
Retainers start at three months; project sprints from 4–12 weeks.
What’s your rate?
£500–£800 per day, depending on scope and pace.
Do you work with teams or agencies?
Yes - I lead strategy, coordinate internal and external teams, and drive delivery.