FRACTIONAL GROWTH HACKER

Growth That Connects Everything

I help B2C and D2C brands scale by connecting their channels, data, and content into one unified growth system. No silos. No wasted spend.
Start My Growth Plan
See How It Works
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Too Many Channels. Not Enough Connection.

You’ve got paid ads running, an email plan somewhere, social teams doing their thing, maybe retail media ticking over - but nothing talks to each other.
The result? Wasted spend, slow decisions, and growth that feels stuck.
You don’t need more campaigns.
You need a system that connects the dots.

I Build the System That Scales You

Channel Orchestration
I connect your brand, content, ecommerce, and retail media into one growth machine.
Smarter Data, Sharper Focus
Turn chaos into clarity. We’ll focus spend where it actually drives ROI.
AI-Driven Tools
Use PersonaForge to define your audience and ShelfBooster to optimise your digital shelf.
Book Your Free Growth Call

My 90-Day Connected Growth Framework

Fast-moving. Collaborative. Built to scale.
Diagnose the Disconnects
Where channels, teams, or messages aren’t aligned.
Build the Growth Engine
One joined-up plan across content, media, and commerce.
Optimise & Scale
Weekly insights, constant iteration, measurable ROI.
Activate Through Experts
I brief and coordinate trusted media & channel specialists.
Start My 90-Day Plan
CPG Agent

From Global Brands to Challenger Growth Stories

I’ve led connected commerce strategies for Diageo, Unilever, and Guinness - aligning creative, media, and retail to drive measurable business impact.

Now, I bring those frameworks to ambitious consumer brands ready to grow smarter.

Mini Case Examples:
Premium snack brand → Unified media + ecommerce → +240% growth in 8 weeks
Health brand → Streamlined PDPs + CRM → 27% lower CAC
Drinks startup → One connected plan → 2x higher return on marketing spend

A Smarter Way to Grow

You don’t need more teams - you need better alignment.
I work with founders and marketing leaders as a flexible growth partner - combining strategy, data, and trusted specialists to deliver measurable outcomes.
90-Day Growth Sprint
Audit, plan, execute, optimise (£4–7k typical)
Fractional Retainer
1–2 days/week, connected growth leadership (£3–6k/month)
Project Build
Specific initiatives (e.g., D2C launch, digital shelf, retail strategy)
Let’s Talk Growth

Join CPG Insider

Every two weeks I share the frameworks and playbooks that connect marketing, ecommerce, and retail into one growth system.
No fluff. Just actionable insight.
CPG AGENT

Common Questions

Everything you need to know about the services.
What if I already have a media agency?
Perfect. I’ll help make them more effective by aligning them to the bigger growth plan.
Do you run paid campaigns?
I don’t push buttons - I lead planning, strategy, performance, and alignment with trusted partners.
How soon can I start?
I typically take on one new client per month to stay hands-on.
Can you help with international growth?
Yes. I’ve worked across the UK, US, Europe, South America, and Asia.