FRACTIONAL CMO

Strategic Growth Leadership, Without the Overhead

I help B2C and D2C brands accelerate performance with board-level marketing leadership — blending strategy, digital, and commercial thinking.
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See How Engagements Work
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You Don’t Need Another Agency -
You Need Direction

Most brands don’t fail because of poor marketing. They fail because their marketing isn’t aligned to their commercial goals.
Channels operate in silos. Agencies pull in different directions. Teams execute without clarity. And the result? Inconsistent growth and wasted budgets.
A Fractional CMO fixes that - fast.

Marketing Leadership That’s Aligned, Accountable, and Commercial

I bring 20+ years of experience leading digital and commerce for global CPG giants and translate it into actionable strategy and execution for ambitious consumer brands.

My role as your Fractional CMO:
Create a clear, connected marketing and growth plan
Align your brand, performance, and commercial objectives
Build internal capability or manage external agencies
Deliver measurable impact without the cost of a full-time CMO
Book a Free Consultation

How I Work With You

Every engagement is bespoke, but the outcome is always the same - clarity, confidence, and commercial momentum.
Audit & Discovery
Understand your business model, category dynamics, and current performance.
Strategy & Alignment
Define a clear marketing vision, positioning, and roadmap that ties to commercial goals.
Execution Oversight
Lead and align internal teams or agencies - ensuring delivery stays on track.
Measurement & Growth
Implement the right metrics, dashboards, and accountability frameworks.

Who I Work With

I partner with founders, marketing directors, and leadership teams across:
Emerging and mid-sized B2C and D2C brands
Consumer goods, food & beverage, wellness, and lifestyle sectors
Businesses ready to move from “good marketing” to scalable growth
If you’re generating traction but need experienced leadership to connect strategy, people, and performance - I can help.

Flexible Engagements Built for Impact

Fractional Leadership
Strategic marketing leadership 1–2 days per week (or month). I act as your CMO, driving alignment and outcomes across channels.
From £2,000/month
Growth Strategy Sprint (90 Days)
Diagnostic → Plan → Action. A focused sprint to define your growth roadmap and align execution.
Fixed fee, £4–7k typical
Advisory Retainer
Monthly strategic oversight, coaching, and leadership support for existing teams or agencies.
From £1,500/month
Discuss Your Needs
CPG Agent

Why Brands Choose Me as Their Fractional CMO

Big-Brand Expertise

Strategic frameworks used by Diageo, Unilever, and global leaders.

Commercial Focus

Marketing that drives measurable sales, not vanity metrics.

AI Advantage

Tools like PersonaForge and ShelfBooster to drive data-led precision.

No Overhead

No NI, pensions, or recruitment costs - just delivery.

Join CPG Insider

Every two weeks I share insights and playbooks for leaders who want to scale smarter — not just spend more.
Strategy, performance, and connected commerce thinking delivered to your inbox.
CPG AGENT

Common Questions

Everything you need to know about the services.
What’s the minimum term?
Three months for fractional retainers; 90 days for growth sprints.
Do you manage media campaigns?
I lead strategy and alignment - working with trusted media partners to deliver the plan.
Can you work with existing teams or agencies?
Absolutely. I integrate, align, and elevate the work already being done.
Do you work internationally?
Yes - I’ve led teams across the UK, Europe, US, and South America.