Make better CPG growth decisions. Faster.
CPG Agent brings together senior CPG expertise, connected commerce intelligence and proprietary AI to help ambitious brands launch, scale and transform with greater clarity and pace. Based in London, working with CPG and FMCG brands in the UK, US and globally.
Big-brand experience. Built for brands that need to move.
CPG Agent is built on more than 20 years of experience across CPG, marketing, commerce and digital transformation, from global organisations such as Unilever, Diageo and Johnnie Walker to challenger businesses building their next stage of growth.
Senior-led CPG advisory services
- Fractional CMO — senior marketing leadership without the full-time salary: strategy, agency management and board-level oversight.
- Growth Hacking — rapid experimentation across Meta, Amazon and retail to find and compound revenue winners.
- AI Strategy Consulting — custom AI agents and automated workflows that build a defensible advantage.
AI growth platform for CPG brands
Proprietary tools that turn proven CPG frameworks into on-demand answers: validate a launch, build audience personas, plan a media budget, write PDPs and audit the digital shelf.
CPG growth guides, playbooks and insights
Buyer's guides and comparisons · Category and retailer playbooks · Daily CPG growth insights
Frequently asked questions
What types of businesses do you work with?
We work with ambitious CPG and FMCG brands at every stage — from pre-launch founders to challenger brands hitting revenue plateaus to global category leaders. If you're serious about growth, we're a fit.
How is CPG Agent different from a traditional agency?
We pair AI-powered strategy tools with 20+ years of hands-on CPG leadership. You get the speed of AI plus direct 1-to-1 access to a senior operator who has scaled brands like Unilever, Diageo and Johnnie Walker — without account managers, billable hours or bloated retainers.
Do I need both the platform and the advisory?
No. Most clients start with the free tools to see the framework, then either upgrade to Pro for self-service or engage advisory when they need senior leadership embedded.
How quickly can I get started?
Immediately for the tools, about two weeks for advisory. Free tools run instantly with no card, Pro is a one-click upgrade, and advisory engagements typically begin within two weeks of a discovery call.
How does CPG Agent compare to ChatGPT for CPG strategy?
ChatGPT is a generalist; CPG Agent is a category specialist with a fixed output format. Each tool runs a structured diagnostic built from 20+ years of CPG and FMCG operating experience, and returns a consistent, boardroom-ready report you can hand to a retailer, agency or investor — not an open-ended chat you have to prompt your way through.
Where are you based?
We're based in London, UK, but work with clients globally. All advisory engagements can be fully remote, hybrid or on-site.