The CPG Launch Validator scores your readiness across 8 critical dimensions — positioning, pricing, distribution, GTM and more. Get a boardroom-ready action plan before you commit your budget.
"75% of CPG launches fail. This tool shows you exactly how to be in the 25% that don't."
Not because the product was bad — but because the launch was misaligned. Wrong audience, wrong price, wrong channel, weak differentiation. It's the same trap whether you're a founder launching a brand from zero or an established team adding a new SKU to the portfolio — the cost of finding out late is brutal.
Set too high, you stall. Too low, you burn margin and brand.
DTC vs retail vs wholesale — pick wrong and CAC kills you.
If shoppers can't say why you, in 5 seconds, you're invisible.
Built using the same diagnostic framework we use with paying CPG clients — packaged as a free, instant report.
A single launch readiness score plus verdict — Ready, Caution or Rework.
Positioning, audience, pricing, GTM, distribution, competition, brand, ops.
The exact moves to make before launch day, ranked by impact.
Where you're most likely to lose money or momentum — early.
Low-effort changes you can ship this week.
New brand or new product — different framework, different lens.
New brand or new product under an existing brand.
Audience, price, GTM, competitors, USP, market.
8 dimensions, scored 0–10 with rationale.
Score, risks, quick wins, top 5 priority actions.
Pick New Brand if you're launching from zero, or New Product if you're adding a SKU to an existing portfolio. The framework adapts to your context.
Get your scored launch readiness report — free with a free account.