We've turned 20 years of elite CPG frameworks into a suite of AI-powered tools. Run the Lite versions for free, or unlock the full diagnostic power with a Pro membership.
Stop guessing who your customers are. Meet them in 60 seconds.
Generate deep, AI-powered personas including buying triggers, pain points and real voice-of-customer quotes.
Run PersonaForgeNeed an expert to run this for you? Explore AdvisoryDe-risk your launch before you commit your budget.
Pressure-test your product idea against the 8 critical dimensions that determine CPG success or failure.
Validate My LaunchNeed an expert to run this for you? Explore AdvisoryYour 90-day roadmap to category dominance.
A connected commerce plan that identifies your best channels, messaging pillars and next steps.
Unlock with ProNeed an expert to run this for you? Explore AdvisoryStop wasting money on the wrong channels.
Turn your budget into a stage-weighted media plan with clear rationale and testing frameworks.
Unlock with ProNeed an expert to run this for you? Explore AdvisoryTurn your strategy into channel-ready creative ammunition.
Channel-specific hooks, headline variants, ownable content angles and a global Tone Guard — generated from your PersonaForge, Growth Blueprint and Brand World PDFs.
Unlock with ProNeed an expert to run this for you? Explore AdvisoryRetailer-specific PDP copy in seconds.
Generate title, bullets, story, specs, meta and backend keywords across Amazon, Walmart, Tesco and more.
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Score any listing on conversion readiness and get rewrite-ready titles, bullets and A+ content recommendations.
Unlock with ProNeed an expert to run this for you? Explore AdvisoryPlug the leaks in your D2C funnel.
Audit any site for SEO, homepage flow and PDP gaps with a prioritised quick-win list.
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Upload a shelf photo or PDP image and get RAG (Red-Amber-Green) scores plus a prioritised fix list.
Unlock with ProNeed an expert to run this for you? Explore AdvisoryFind the white space your competitors missed.
Mapping competitive opportunity across your category to find where the real growth is hiding.
Need an expert to run this for you? Explore AdvisoryAct on the right trends, not every trend.
Emerging category, consumer and channel trends scored for your brand's relevance and timing.
Need an expert to run this for you? Explore AdvisoryBriefs that write themselves from your strategy.
Channel-adapted creative briefs built automatically from your existing tool outputs.
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Upload an ad, pack or landing page and get a saliency heatmap plus a written effectiveness report.
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