The Platform

    Boardroom-Grade Strategy. Productised.

    We've turned 20 years of elite CPG frameworks into a suite of AI-powered tools. Run the Lite versions for free, or unlock the full diagnostic power with a Pro membership.

    Validate & Understand

    PersonaForge

    Free Lite

    Stop guessing who your customers are. Meet them in 60 seconds.

    Generate deep, AI-powered personas including buying triggers, pain points and real voice-of-customer quotes.

    Run PersonaForgeNeed an expert to run this for you? Explore Advisory
    Validate & Understand

    CPG Launch Validator

    Free Lite

    De-risk your launch before you commit your budget.

    Pressure-test your product idea against the 8 critical dimensions that determine CPG success or failure.

    Validate My LaunchNeed an expert to run this for you? Explore Advisory
    Plan & Allocate

    Growth Blueprint

    Pro

    Your 90-day roadmap to category dominance.

    A connected commerce plan that identifies your best channels, messaging pillars and next steps.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Plan & Allocate

    Media Budget Allocator

    Pro

    Stop wasting money on the wrong channels.

    Turn your budget into a stage-weighted media plan with clear rationale and testing frameworks.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Plan & Allocate

    Hook Lab

    Pro

    Turn your strategy into channel-ready creative ammunition.

    Channel-specific hooks, headline variants, ownable content angles and a global Tone Guard — generated from your PersonaForge, Growth Blueprint and Brand World PDFs.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Optimise & Convert

    PDP Generator

    Pro

    Retailer-specific PDP copy in seconds.

    Generate title, bullets, story, specs, meta and backend keywords across Amazon, Walmart, Tesco and more.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Optimise & Convert

    Amazon PDP Grader

    Pro

    Audit your Amazon presence in seconds.

    Score any listing on conversion readiness and get rewrite-ready titles, bullets and A+ content recommendations.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Optimise & Convert

    D2C Conversion Checker

    Pro

    Plug the leaks in your D2C funnel.

    Audit any site for SEO, homepage flow and PDP gaps with a prioritised quick-win list.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Optimise & Convert

    Retail Shelf Audit

    Pro

    See your product through the shopper's eyes.

    Upload a shelf photo or PDP image and get RAG (Red-Amber-Green) scores plus a prioritised fix list.

    Unlock with ProNeed an expert to run this for you? Explore Advisory
    Validate & Understand

    Category Intelligence

    Coming soon

    Find the white space your competitors missed.

    Mapping competitive opportunity across your category to find where the real growth is hiding.

    Need an expert to run this for you? Explore Advisory
    Validate & Understand

    Trend Radar

    Coming soon

    Act on the right trends, not every trend.

    Emerging category, consumer and channel trends scored for your brand's relevance and timing.

    Need an expert to run this for you? Explore Advisory
    Plan & Allocate

    Creative Brief Builder

    Coming soon

    Briefs that write themselves from your strategy.

    Channel-adapted creative briefs built automatically from your existing tool outputs.

    Need an expert to run this for you? Explore Advisory
    Optimise & Convert

    Creative Eye

    Coming soon

    See what shoppers see — before you spend.

    Upload an ad, pack or landing page and get a saliency heatmap plus a written effectiveness report.

    Need an expert to run this for you? Explore Advisory

    Ready to unlock the full suite?

    Join the ambitious CPG brands using our Pro tools to out-think and out-scale the competition. Full access to all current and future tools from £59/month.