Start free with the diagnostic tools I use on my own brands, or upgrade for the full boardroom-grade suite.
$0/forever
PersonaForge Lite + Launch Validator Lite.
$79/month
Cancel anytime.
$699/year
Save 29% vs monthly.
Prices in USD. GBP pricing shown automatically at checkout based on your region.
The platform is built to run itself — but if you want ongoing embedded leadership, that's Fractional CMO, a direct engagement separate from these plans.
See Fractional CMOThe exact unlocks at each tier.
| Feature | Free | Monthly | Annual |
|---|---|---|---|
| AI Strategy & Validation | |||
| PersonaForge | 5 Personas | 5 + Negative | 5 + Negative |
| Launch Validator | All 8 Dimensions | All 8 + Action Plan | All 8 + Action Plan |
| Growth Blueprint | — | Full 90-day plan | Full 90-day plan |
| Execution & Optimisation | |||
| PDP Generator | — | Amazon, Walmart, Tesco + | Amazon, Walmart, Tesco + |
| Amazon PDP Grader | — | Full audit + recommendation | Full audit + recommendation |
| D2C Conversion Tracker | — | Full analysis + recommendations | Full analysis + recommendations |
| Retail Shelf Audit | — | Image-based RAG scoring | Image-based RAG scoring |
| Media Budget Allocator | — | Full budget plan | Full budget plan |
| Hook Lab | — | Hooks + angles + Tone Guard | Hooks + angles + Tone Guard |
| Expertise & Support | |||
| Support | — | ||
| New tools | — | Included | Priority access |
Traditional agencies charge $6k–$25k just to “get to know” your brand. Our Pro tools give you that same strategic depth in seconds.
Run as many audits as your product evolves — no per-report fee.
Export branded, professional reports to share with investors and retailers.
Instant access to new tools (Trend Radar, Creative Eye and more) the moment they ship.