Your tools

    Run the Lite tools for free. Upgrade to unlock the full diagnostics.

    PersonaForge

    Build a sharp customer persona for any CPG brand.

    Open

    CPG Launch Validator

    Pressure-test your product idea against the 7 things that kill CPG launches.

    Open

    Growth Blueprint

    Pro

    Get a 90-day connected commerce plan and channel mix.

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    Media Budget Allocator

    Pro

    Turn a budget, flight and channel mix into a stage-weighted media plan with rationale and tests.

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    Hook Lab

    Pro

    Turn your PersonaForge, Growth Blueprint and Brand World PDFs into channel-specific hooks, headlines, ownable content angles and a global Tone Guard.

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    PDP Generator

    Pro

    Generate retailer-specific PDP copy (title, bullets, story, specs, meta + backend keywords) across Amazon, Walmart, Tesco and more.

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    Amazon PDP Grader

    Pro

    Score any Amazon product page on conversion readiness and get rewrite-ready title, bullets and A+ recs.

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    D2C Conversion Checker

    Pro

    Audit any D2C site for SEO, homepage and PDP conversion gaps with quick wins and RAG-scored fundamentals.

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    Retail Shelf Audit

    Pro

    Upload a shelf or PDP image and get RAG scores plus a prioritised fix list.

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    Category Intelligence

    ProComing soon

    White space and competitive opportunity mapping across your category — find the gaps before your competitors do.

    Trend Radar

    ProComing soon

    Emerging category, consumer and channel trends scored for relevance to your brand and timing — so you act on the right ones.

    Creative Brief Builder

    ProComing soon

    Channel-adapted creative briefs built automatically from your existing tool outputs — persona, blueprint and PDP feed straight in.

    Creative Eye

    ProComing soon

    Upload an ad, pack or landing page and get a saliency heatmap plus a written Creative Effectiveness Report.